The Masses Have Spoken (on the Apple Watch)

If anyone needed further proof that the Apple Watch has been met with lukewarm reception, look nowhere else but online, as people are selling their watches off left and right.

One might assume that these are just people who routinely purchase as many new iPhones as possible at the time of launch with the intent to resell immediately for a tidy profit. And while there are certainly resellers among the bunch, it appears that many are instead random consumers who just weren’t all that impressed. This comes after all the hype and anticipation leading up to the Apple Watch launch just over two months ago.


There are countless “lightly used” ones for sale on eBay, with many stating the reason for selling as “switching to Android,” “it’s just not for me,” “friends are jealous,” or “it’s difficult to operate.”

Here is a typical statement from one of these sellers:

“Delivered 6/11 from Apple Online Store, with AppleCare. Worn only 3–4 times; no signs of wear. Operates flawlessly as described by Apple. No dings, dents, scratches. All original packaging included. Free Shipping! I simply have huge hands and find this difficult to operate.”

Giant hands or not, it seems the novelty of such a purchase has worn off more quickly than ever.

Forbes reports that analysts are adjusting their Apple Watch sales predictions to reflect this trend. “Anecdotal evidence suggests Apple Watch demand is slowing quickly,” said Andy Hargreaves, an analyst at Pacific Crest Securities. “Reviews of the device have been mixed, the fashion angle appears to be leaning a bit too much toward ‘calculator watch,’ and general consumer interest as measured by search volume is below the iPod.”

This is not to imply that Apple is in a panic over this disappointing turnout, however, as iPhones make up some 70% of the Company’s revenue and most would probably agree that demand here will remain high for some time.

H/T: Gizmodo

  • big in japan

    good post! although i can’t say that i’m surprised, as i’m genuinely curious what the appeal is to these. i mean, they operate only with your phone, sooooo … i don’t get it.

    • Peter Zhang

      Thanks! I wholly agree. Chalk it up to the ol’ novelty factor of gadget purchasing… and ‘Apple Fanboy Syndrome’ (I believe that’s the proper medical term).