eBay Looking to Grow in Thailand

eBay is making a push to encourage more Thailand-based businesses to set up shop on the e-commerce site, in an effort to maintain their market share in the region. The online retail hub has been operating in the country for the past six years and, in all of Southeast Asia, has had the most success in Thailand.

This success is measured by having both the highest number of sellers and trade value, when compared to other Southeast Asian nations. Currently, Thailand is said to have 10 eBay sellers/exporters who generate revenue of over US$1 million per year. This is a trend that eBay feels a more pressing need to continue and expand on, especially with the presence of Chinese rival Alibaba.

thailand ebay ecommerce sales

Ekachai Rukachantarakul, head of eBay Marketing in Thailand, stated that the company will target small and medium-sized enterprises (SMEs).

“This year, we will do a lot of marketing and educating the market to know more about the eBay e-marketplace platform. Our challenge is to get people, especially SMEs, to realize that eBay is a business-to-consumer (B2C) e-marketplace that can help them to reach the global market effectively.”

Additionally, Thai SMEs are reminded that to get started all that is required is 100 units of their product available for sale.

The Nation reports that currently the largest markets for Thai vendors are the United States, Britain, Australia, Canada, and Russia, with the most popular products being jewelry, clothing and accessories, and (perhaps surprisingly) auto parts.

An internal eBay report states that online purchases account for over 10% of retail sales in countries such as the United States, but only 1% in Southeast Asia. As such, there seems to be ample room for growth here. Mr. Ekachai projects e-commerce market growth in the region to increase by as much as 25% in the next few years.

H/T: Bangkok Post